Eric joins Wildstone with a wealth of experience and a proven track record in driving both growth and innovation. His extensive background includes senior roles at major advertisers, media agencies and media operators, where he has consistently delivered outstanding results. 

In his new role, Eric will be responsible for spearheading Wildstone's strategic initiatives across Europe, focusing on expanding the Group’s footprint and accelerating the digitisation of Wildstone’s assets. His appointment comes at a pivotal time as Wildstone continues to strengthen its position as a leader in the OOH industry.

Eric Kip, Managing Director Europe, Wildstone, said:

"I am thrilled to join Wildstone to lead the company in Europe. With the right team and resources, I am confident that we can make a significant positive impact on the digital transformation of OOH media infrastructure. I look forward to working closely with our talented teams across Europe to accelerate our growth and innovation."

Damian Cox, CEO and Founder, Wildstone, said:

"We are delighted to welcome Eric to Wildstone. His extensive experience and deep understanding of the industry make him the perfect fit to lead our European ambitions. As we continue to expand our digital footprint, Eric's leadership will be instrumental in driving our success." 

As an outdoor media infrastructure owner, Wildstone partners with media operators by managing asset ownership and digitisation, allowing them to focus on media sales. Eric's appointment is part of Wildstone's broader strategy to enhance its digital offerings and expand its presence in key markets. The Group has recently undertaken significant growth initiatives, including the acquisition of new assets in Spain and Germany, as well as the launch of digital infrastructure transformation projects across its existing markets.