The OMA is the leading industry body representing the majority of Australia’s OOH media display companies and asset owners. The association works to promote, support, and advocate for the interests of the OOH industry.

Wildstone, a leading owner of outdoor media infrastructure with a portfolio of over 5,000 assets, announced its expansion into the Australian market earlier this year, along with the appointment of industry expert Noel Cook as Managing Director. Wildstone’s strategy focuses on introducing new advertising locations and transforming traditional sites into digital formats, making them a strong partner for media operators looking to expand or upgrade their portfolios without capital investment.

As a member of OMA, Wildstone will benefit from a range of opportunities, including access to industry research, audience measurements, advocacy efforts, and networking events, furthering its influence in the market.

‍CEO of the OMA, Elizabeth McIntyre said, 

"The Outdoor Media Association (OMA) is excited to welcome a new asset owner member, Wildstone. This addition strengthens the OOH industry's ability to innovate and grow, reinforcing our mission to support collaboration and diverse formats across the industry. We look forward to Wildstone’s contributions as we continue advancing outdoor advertising in Australia." 

Noel Cook, Managing Director Australia at Wildstone comments,

"We are thrilled to join the OMA and contribute to the growth and evolution of the OOH industry. Our focus on introducing new, valuable outdoor advertising locations to the market, as well as transforming classic panels into digital sites, aligns perfectly with the OMA’s mission to drive the industry forward.”